I recently came across one more nice offering from Google. It's Google SMS Channels.Currently there are a number of SMS channels regarding news updates, job openings, word a day to name a few, users can subscribe them and receive updates via SMS. Also you can create your own channels for your group and send SMS's to all members of your group via web.
I had created SMS channel "anujmehta" which is linked to my blog hence people can get updates via SMS whenever I add a new post on my blog. You can subscribe to my SMS channel by clinking on following link
Subscribe to anujmehta
Below image shows a preview of the type of updates via SMS you will get about my blog
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